
The Gift of Giving
Sendero receives a $25,000 donation from the estate of a Sendero member to support the CHAP program and provide coverage for chronically ill patients.
Diaper Disparity Program
Under an initiative launched by President Barack Obama, Sendero provided free disposable diapers to low-income mothers in Central Texas who participated in Sendero’s A Tu Lado program. Qualifying Sendero members were had free diapers shipped directly to their homes thanks to a partnership created by the White House with Cuties diapers and Jet.com.
Eagle Talk Show
Sendero provided sponsorship and support for the Eagle Talk Show, a television program produced by Austin ISD which provided health and wellness information for AISD parents. The show often featured Sendero and other community leaders discussing practical and meaningful ways for parents and students to thrive in their health and academic progress.
Ideal Magazine
A bilingual, 36 page custom print magazine highlighting programs, partnerships, health plan coverage and individuals or community organizations that are model examples and advocates of healthy living. 100,000 copies of the magazine were distributed quarterly to selected faith-based groups, medical offices, retail stores such as HEB and CVS, and school districts within the 5-county area.
Summer Lunch
Sponsored a pilot program with the Central Texas Food Bank to include adults as well as students in the free summer lunch program. Healthy meals were provided for adults who accompanied their children to a free lunch program. Other free lunch programs around the country do not include adults. The results in Austin were positive. In addition to the free meals, weekend backpacks were provided on Fridays to each child that attended the summer lunch program so they could have healthy food on the weekends.
Central Health Premium Assistance Program (CHAP)
Began providing access musicians and other Central Texans in need of affordable health care with Central Health covering the premiums. In 2018, expanded the program to access millions of dollars of Affordable Care Act funds and provide health insurance to chronically ill patients. This highly successful program enables CHAP members to access greater care options, such as dialysis, that was previously unavailable. “it has been wonderful for us,” said one enrollee. “It just eases my mind knowing that there is support, especially for artists like me. Knowing my family has health insurance allows me to focus on my work. I know many other artists who feel the same way.”
A Tu Lado
Sendero’s program provided maternity services and care for expecting mothers, including free pregnancy testing services, free diapers, and baby showers. Sendero’s Community Health Workers accompanied members every step of the way from pregnancy testing through delivery and beyond to ensure that pregnant women could access all appropriate services available to improve the health of both mom and baby. In addition to the free testing and practical care items, Sendero provided educational materials and a host of other services, including gift cards for Well Child checks and new member assessments and information on free meals for children at area restaurants.
Sendero Dragons
When we learned of Coach Juan Lopez’s soccer team made up of kids in the Montopolis neighborhood, we were inspired to step in and sponsor the program. Before Sendero sponsored the Dragons, they were playing with borrowed equipment and makeshift uniforms. We partnered with Allison Elementary School for the program and at the end of their victorious season, Sendero held an awards banquet and honored each team member with a trophy.